It all starts with an idea. Maybe you want to start a business. Maybe you want to turn a hobby into something bigger. Or maybe you have a creative project you want to share with the world. Whatever it is, how you tell your story online can make a world of difference.
Don't worry about sounding professional. Just sound like yourself. There are over 1.5 billion websites out there, but it's your story that will set this apart from all others. If you read your text aloud and don't hear your own voice in your head, it's a good sign that you have work to do.
Be clear, be confident, and don't overthink. The beauty of your story is that it will always evolve - and your website with it. Your goal should be to make it feel right in the here and now. Everything else comes by itself. It always does.